Health & Wellness

Let's talk

For Health & Wellness Brands

I offer brand consultancy & representation services

Hello, I am Joëlle, and through my boutique brand & business development agency: Bow Consulting and Trading Ltd, my mission is to support Health & Wellness brands in their development, following four strong values: positivity, determination, empathy and ethics.

Currently based in Hong Kong, I have previously lived and worked in Singapore, Paris, Dubai and Bangkok. Through my professional experience of 12+ years, I have become a strong salesperson, as well as a skilled and inspired brand ambassador.

While I have successfully worked in the Food and Beverage (F&B), Hospitality, and Premium Goods industries, today, out of personal interest and belief, I concentrate on Health, Wellness and Lifestyle businesses.

I know very well that the passion and savoir-faire you instillate into your brand takes a lot of hard work and dedication. And it would only be right for me, as your brand representative, to share your passion and continuous efforts to bring forward your brand mission in the most efficient way.

This commitment to the brand is what my brand consultancy and representation services are about.


About me

A few words about my very personal interest becoming a vocation.

Natural Sciences have become a tremendous source of inspiration for me, mainly in my consideration for a more holistic approach to health.

In 2015, I have attended a training programme in French Aromatherapy taught by Pierre Franchomme, French researcher dedicated to essential oils for over 35 years, and a reference in his field.

I have followed a complete course in Aromachology, taught by Patty Canac. Besides being an influential fragrances expert, her commitment is to help others. She has indeed developed a therapeutical approach using scents as a powerful tool to work on our nervous system, our emotions as well as on pathologies causing memory deficiency, in collaboration with San Francisco based Neuro Psychiatrist Jonathan Mueller among others.

From 2017 to 2018, I have collaborated with a renowned University of Natural Medicine, based in Paris, France, focusing on educational programs introducing new medical approaches and innovative techniques to broaden the possibilities of healing and cures, offering an alternative to the conventional Western vision.
The programs include Traditional Medicines such as Ayurvedic, Chinese, Tibetan, as well as manual therapies: Reflexology, Traditional Massages; Social Sciences and Natural Therapies through Nutrition, Aromatherapy and Herbal Medicine.

For the past 2 years, alongside fulfilling my duties as a new mom! I have developed some Aromatherapy & Aromachology training and workshops, focussing on the safe use of aromatherapy at home, for both parents and kids. I have also been working as a consultant for aromatherapy blend creation for various brands.

I am continuously dedicating some time to sharing my knowledge on the use of essential oils, with a strong focus on the connection between the world of scents and our feelings and emotions. I do this on my (very new) personal website

Living as an “expat” for more than 12 years now, I connect with the local and global health & wellness community to talk about the positive initiatives and people devoted to making our lives healthier, and you’ll soon be able to follow this, as well as contribute on My pilot project in the city of Bangkok is still visible for now at


My services

From market study to brand representation, training and sales.

Brand representation

As your brand representative, I will embody your brand, relay positively and faithfully the messages that are dear to you. I will take pride in being your Brand Ambassador and support your business in its growth.

Product & service demos

By giving a practical experience and bringing life to your products, I create opportunities for interaction, making sure your products are being understood and will be used to their optimal potential. I value this step as it also allows for live feedback and answering queries on the spot.

Induction training

Let me communicate and share your passion, by building a strong knowledge base for all people involved in the service of your brand: from distributors to sales persons, from store managers to therapists (according to the nature of your products).

Market and data research

I analyse the current market situation, actors, opportunities and develop a growth strategy. One of the first steps to take when presenting your brand to a specific market, is to understand where you are entering, and create a perfect link between what you have and what is desired.

Brand activation & events

To make your brand stand out, together we will connect with event management agencies on creating experiential activities around it, connect with your customers, reinforce your brand image, and build a favorable emotional connection with your clientele.

Quality control

Testing your customer’s satisfaction will be done by organizing sample testing, customer satisfaction surveys, and other tailored tools depending on your business such as mystery shopping. My evaluation services will allow to measure the success of the training that we have implemented.

Business introduction

In order for you to easily connect with your targeted audience and potential business partners, I will vouch for you at industry events, trade shows and other networking sessions, and get you closer to your “A-list” of prospects. Bow Consulting creates bridges between offer and demand.

Corporate presentations

I will effectively communicate your brand identity, mission and values. Choosing the right people and adapting the best tone to talk about your brand is a crucial choice. Bow Consulting is here to present, impress and engage.

Cultural adaptation

Considering the specifics of your market is something I will always do, in order to bring some local nuances when necessary. We will work together on the best way to present your offer so we connect better with the models, values and trends of your chosen market.


Past & current Work

Here are some examples of recent projects I have worked on.


Singapore | Paris | Dubai | Hong Kong



Here's what some people I have worked with said about me.

Alexander Schneider

Dynamic and ``out of the box`` approaches

I have been working with Joelle in a repositioning project in correlation to a food and beverage/ hotel project in Dubai. During this period Joelle did not only deliver on the promised and agreed scope but much more she enhanced the overall process and its outcome through her dynamic and “out of the box” approaches which elevated the discussed project to a whole new level.

Alexander Schneider

President at Nikki Beach Global Hotel Division

Macarena Echeguren

Professionalism, product knowledge, and strategic thinking

Working with Joelle even for a short period of time was an absolute joy, her professionalism, product knowledge, and strategic thinking always amazed me. She has a fantastic ability to develop relationships at all levels through her passion and commitment and gives her all to see projects and goals won.
Professional and thorough, Joelle is a great leader and coach and it is always a great pleasure to share ideas with her. She is one of these professionals I wish I had spent more time with.

Macarena Echeguren

Sales Director at AVANTCHA ™ The Advance of Tea

Marie-Adèle Guicharnaud

Kind, willing to help and a great team member

Her many years of experience, in particular in events, has made Joelle very pro-active without being pushy. As a matter of fact, she is really kind, always willing to help and listen to others, and is creative.
In addition, working with Joelle is a real breeze as she is really organized, as well as being a great team member.

Marie-Adèle Guicharnaud

Public Sector Partnership at WWF | Former Marketing Manager at TWG Teas

Andrew Joyce

A very committed professional, very strong in presenting her brands

Joelle and I have worked together on several projects in the UAE with two different brands and in the time I have worked with her I have found her to be very committed professional, a very strong in presenting her brands and indeed a pleasure to work with.
I could not recommend her enough to anyone that is looking to work with her in the future she would be an asset to have on board on any project.

Andrew Joyce

Senior Director of F&B Development EMEA at Hilton Worldwide


If we work together, as your brand partner, I will work for your brand to stand out.