Bow Consulting was founded by Joëlle Smaniotto (Simon), who has over 10 years of professional experience in Europe, Asia and the Middle-East, focusing on Business Development, Events Management and Marketing in Health & WellnessLifestyle businesses, Food and Beverage (F&B), Hospitality, and Premium Goods. 

Today, with Bow Consulting, her vocation is to support brands in their development, following four strong values: positivity, empathy, ethics and determination. 

We know that the passion, savoir-faire and efforts you put into the creation and development of your brand require constant dedication and care, so it would only be right for your brand representative to share your passion and continuous efforts to effectively transmit your brand values and messages in the market.
This committment to the brand is what we are about. 

We work with you towards achieving your goals in terms of strategic development, sales growth, brand representation and positioning in and across attractive arenas.

Whether you are an established or a new brand on the market, with direct operations, distribution, or with no representation yet, let us know what your situation and goals are and we will get started on a bespoke plan for you. 



“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit. ” – Howard Schultz 




Bow Consulting focuses on your brand identity, vision and development plans, as well as aiming to increase your market penetration and sales. Together, we will work on empowering your brand by integrating all aspects of your business into your brand development strategy.


We truly believe in a personal and human touch as being a crucial key to success in any business, and essential in a dynamic and fast evolving market. We take pride in getting your brand message across in the best way, from every angle and with a perfect bow on top.


Are you in need of a brand ambassador to promote your brand on your behalf? What about some sales representation to connect you with a new territory? Studying a market before making further decisions? At every step of the way, Bow Consulting can accompany your expansion.   



The first impression often lasts, doesn’t it?

One of the roles that Bow Consulting can undertake on your behalf is to make that great first impression and keep standards high.

Your brand image is our focus, and we will follow your brand directions and standards, or help you define them, so that your message gets across in the best way to the target audience you want to reach out to via several channels. We will work on getting your closer to your customers, interact with them and take immediate actions when required.

We can also focus on identifying the right connections to optimize your sales, and position your brand where you want it to be.

Our expertise in events management will be an add on when it comes to creating memorable experience associated with your brand.

Bow Consulting’s efforts also reside in giving you a clear picture of the market situation. What are your targeted clientele’s behaviour, the existing offers, the successes, the decision makers, the trends and opportunities for you to make a difference.

If you want to know more, contact us now.



“I never dreamt about success. I worked for it.” – Estée Lauder




Our number one rule when it comes to service, is to start with understanding the customer who is unique, and has individual needs. With that in mind, we put our best efforts into serving your customers and providing them with tailored care.

We believe all customers should be offered special attention when walking in a store, a restaurant, a hotel, a spa … in short: anywhere there is something to offer. At Bow Consulting we define “good service” and we work hard to provide that to you and extend it to your clientele we connect with. 

Whether you are at the stage of creating your brand, repositioning it, or reinforcing its presence and identity, it is important to make your brand perfect from all angles and at all times, and take into consideration all characteristics inherent to each market.

Bow Consulting will work hand in hand with you for as long as you need, as our goal is your success, now and later.



Our brand representatives will embody your brand, relay positively and faithfully the messages that are dear to your brand. We will take pride in being your Brand Ambassadors and help you take your business to the next level.


By giving a practical experience and bringing life to your products, we create opportunities for interaction, making sure your products are being understood and will be used to their optimal potential. We value this step as it also allows for live feedback and answering queries on the spot. 


Let us communicate and share your passion, by building a strong knowledge base for all people involved in the service of your brands and products: from distributors to sales persons, from store managers to waiters and therapists (according to the nature of your products).


In order for you to easily connect with your targeted audience and potential business partners, we will vouch for you at industry events, trade shows and other networking sessions, and get you closer to your “A-list” of prospects. We create bridges between offer and demand.


We will  effectively communicate your brand identity, mission and values. Choosing the right people and adapting the best tone to talk about your brand is a crucial choice. Bow Consulting is here to present, impress and engage.


We analyse the current market situation, actors, opportunities and develop a growth strategy. One of the first steps to take when presenting your brand to a specific market, is to understand where you are entering, and create a perfect link between “what you have” and “what they want”.


To help your brand stand out, we will work on creating experiential activities around it, connect with your customers, reinforce your brand image, and build a favourable emotional connection with your clientele.


We always consider the specifics of your market to adapt or bring some local nuances to your products and services;  we will work on the best way to present them so we connect better with the models, values and trends of your chosen market.


 We test your customer’s satisfaction by putting ourselves in their shoes through mystery shopping, sample testing and customer satisfaction survey. Our evaluation services will enable us to measure the success of the training that we have implemented.




“All our dreams can come true, if we have the courage to pursue them”. – Walt Disney




You might relate to some of the common challenges our clientele wish to address when contacting us, so we listed some below.
We look forward to hearing from you and make your wishes of brand success come true.


Brand Consistency– “We need to ensure consistency in the way our brand is communicated to our existing and potential customers”.

Brand Ownership– “Even though we do not have a team in place; we need to be able to have control on how our brand and products are being presented and handled before going to our final consumers”.

Market adaptation– “Our image has to be consistant, but at the same time, we need to take into consideration the cultural differences and the requirements of this specific market”.

Brand Message– “There is a gap in communications between our marketing team in our head office and our local distributor. Today our challenge is to carry our brand message across”.

Good Communicator– “I need someone to export my brand,  a good communicator with a full understanding of our history, ethics, positioning and challenges”.

Kick Start– “For now, we are not sure yet on how we are going to structure our operations but we need to start deploying some resources so we can reach out to our targeted audience”.

Human Touch– “Nowadays, with all the interactive medias and existings tools, we could easily do some on-line trainings and presentations but we feel we will be missing the “human” touch”.

Visibility– “What is lacking at this point of time is some visibility on the day-to-day activities related to the distribution of our products in that country”.

Connecting– “Our biggest challenge currently is not only making connections but also following-up on our on-going projects”.

Strategic Decisions– “We aim at having one main point of contact on site, who can report to us on the growth and activities and help us make strategic decisions”.



Present and previous collaborations with:

           Novessence - logo final sans fond   FLMNE

   275_TheAddress_tcm233-1083231  Emaar-Logo-EPS-vector-download Waldorf_AstoriaatmosphereNewbyLondon     JMHotel_Resort_400x400    TWG LOGO

       hilton2     Atlantis-The-Palm



“A healthy mind in a healthy body.”— Roman poet Juvenal



About my very personal interest becoming a vocation. 

“Since 2015, I have started a collaboration with a renowned school of Natural Medicine, based in Paris, France (La Faculté Libre de Médecines Naturelles et d’Ethnomédecine, established in 1987) focusing on educational programs introducing new medical approaches and innovative techniques to broaden the possibilities of healing and cures, offering an alternative to the conventional Western vision.
The programs include Traditional Medicines such as Ayurvedic, Chinese, Tibetan, as well as manual therapies: Reflexology, Traditional Massages; Social Sciences and Natural Therapies through Nutrition, Aromatherapy and Herbal Medicine. 

Natural Sciences having become a tremendous source of inspiration for me, mainly in my consideration for a more holistic approach to health. 
I have attended a training programme in French Aromatherapy taught by Pierre Franchomme, French researcher dedicated to essential oils for over 35 years, and a reference in his field.

I have followed a complete course in Aromachology, taught by Patty Canac. Besides being an influential fragrances expert, her commitment is to help others. She has indeed developed a therapeutical approach using scents as a powerful tool to work on our nervous system, our emotions as well as on pathologies causing memory deficiency, in collaboration with San Francisco based Neuro Psychiatrist Jonathan Mueller. 

Today, I am dedicating a part of my activities on sharing my interest and knowledge on the use of essential oils, with a strong focus on the connection between the world of scents and our feelings and emotions. Through Bow Consulting your enquiries on Aromatherapy and Aromachology are more than welcome. 

Living in the heart of Bangkok, Thailand, I am joining the local Health & Wellness community to talk about the positive initiatives and people devoted to making our lives healthier, and you can follow us on our page: My Healthy Bangkok

Be well, and I look forward reading from you soon. ” 

Joëlle (Simon) Smaniotto 



We would love to hear from you!

E-mail: inspire@bowconsulting.com

Paris | Dubai | Bangkok

“We do work for your brand to stand out.”